Tech Burner recently launched the ANARC smartwatch, a highly anticipated product by the popular creator and a YouTuber with over 10 million subscribers. The ANARC smartwatch achieved a staggering ₹3 crore in sales within its first 24 hours, despite its higher price point compared to competitors like boAt and Noise. This milestone marks a significant achievement for the creator, who invested $1 million in developing the product.
ANARC Smartwatch 3 crore sales
The smartwatch combines cutting-edge technology, premium materials, and an iconic design. Its design was crafted by renowned design agencies Thought Over Design (Mumbai) and Seymourpowell (London) known for their work on rockets for the Virgin Group. The design is patented by the firm and reflects attention to detail and innovation. The watch is marketed under the creator’s ANARC brand and is priced at an affordable ₹6,999, offering premium quality and advanced features.
The watch boasts a medical-grade stainless steel body and an IML backcase, delivering a luxurious feel at an accessible price point. Technological highlights include a Hisilicon Advanced Chipset, a 60Hz AMOLED display with 700 nits brightness, and a battery life of up to seven days.
Also Read: Layers ANARC Smartwatch finally Launched at Rs 6,999: Check Specifications and Features
This launch demonstrates the potential of creator-driven brands when combined with robust product innovation and effective marketing strategies. The launch video on the Tech Burner YouTube channel has already crossed 5 million views, significantly reducing marketing costs by leveraging the creator’s dedicated audience.
