Did you know that some smartphone brands don’t design their own smartphones? Instead, they outsource the design and manufacturing to ODM (Original Design Manufacturer) service companies and add their branding to the finished product.
This practice is common, especially in producing low-end smartphones sold at affordable prices. By leveraging ODM (Original Design Manufacturer) services, brands can save on research and development costs while quickly bringing budget-friendly devices to market. Smartphone brands like Samsung and Xiaomi utilize ODM support for their budget smartphones. Additionally, 90% of Motorola’s budget smartphones are outsourced through ODM partnerships.
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However, this approach may result in similarities between devices from different brands, as the designs and hardware are often shared across multiple manufacturers.
While this strategy allows brands to focus on marketing and distribution, it also raises questions about innovation and differentiation in the competitive smartphone market. What are your thoughts on this? Does it change your perception of phone brands?
