The Google-owned video streaming platform, Youtube, is now taking its plaftform to gaming as well. With the launch of ‘Playables’ on the Youtube app, users can play lightweight game directly within the Youtube app. This similar feature offered by LinkedIn and Netflix, which also allow users to play games within thier apps.
Youtube’s ‘Playable’ features
The new “Playables,” feature is available within the app. It was initially available for selected users for testing and later made available for Youtube premium subscriber last November Now, it’s also available for free, non-premium users. The ‘Playables, currently include 75 mini-games to play, including popular game like Angry Birds Showdown, Words of Wonders, Cut the Rope, Tomb of the Mask, and Trivia Crack.
Currently, YouTube’s Playables don’t monetize the games through paid download or in-app purchases This is likely to avoid direct competition with the app store model and Apple’s regulations. In the future, these Playables games on YouTube may include ads, but there’s no indication from Google about this yet.
How to play game on Youtube ‘Playable’
If you’re curious about trying the new games on YouTube Playables, here’s a step-by-step guide:
- Update the YouTube App: Open the YouTube app on your smartphone and ensure you’ve updated it to the latest version.
- Find the Playables Section: Look for the “Playables” section within the Explore menu.
- Choose Your Game: Select a game from the available list of over 75 options.
- Start Playing: That’s it! You can now enjoy the game on your phone.
Sharing Youtube Playables Games
YouTube allows users to share games with friends and family. Simply tap the three dots at the top right corner and select the friends you want to share the game with.
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Youtube aims though these features
Youtube isn’t the only gaints platform who introduce such features on their plaform. Movie and web series giants, Netflix, already rolled out similar feature of playable game within its plaforms, constantly improving their offerings through acquisitions, licensing deals, and in-house development. Similarly, LinkedIn also rolled out “thinking-oriented” games to boost engagement.
Increased User Engagement
These features aim to increase user engagement by encouraging users to stay on the platform longer and explore more than just the core services provided by these platform. Playables offer a fun alternative to watching videos, keeping users within the YouTube app longer when they might otherwise switch to another platform.
In My Opinion: Enhanced User Engagement
This feature can significantly enhance user engagement. When people get bored watching videos, they can simply play a game within the app, keeping them on the platform.
Conclusion
Playables is a new feature from YouTube, and it may not be available to everyone immediately. It took time to roll out. The rollout is expected to completed in the coming week. If you don’t see the “Playables” section yet, update your app to the latest version to get access once it’s available in your region.
