Global Video streaming gaint Youtube launched a shopping feature earlier this year. Since then, Youtube has been steadily rolling out and expanding these features to different countries. ecently began rolling out these features in South Korea to help creators earn more money through these shopping functionalities.
Why Did YouTube Launch These Features?
YouTube’s launch of these features comes in response to the increasing popularity of TikTok Shop, which seeks to dominate YouTube Shopping and other competitors in this field. According to a report on TechCrunch, TikTok is rapidly growing its TikTok Shop in the US and aims to reach $17.5 billion this year.
The rapid rise of TikTok and other competition in this field may have led YouTube to enhance its shopping experience within the app to maintain user engagement. Launching features that allow creators to earn more income by increasing sales and viewers to easily shop on YouTube contributes to this goal. YouTube also launched the Affiliate Hub last year to facilitate the sale of affiliate products, and it continues to enhance it to improve user experience.
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How to Use YouTube “Shopping Collections”
YouTube “Shopping Collections” allows creators to curate products from their favorite brands for users to browse. Creators can now pick and select products based on their channel’s theme, for example, an everyday makeup look or a capsule wardrobe. The product collection then appears in the creator’s product list, store tab, and video description. You can create these collections on the YouTube Studio app.
Conclusion
These features were launched a month ago and will be rolled out to different countries soon. YouTube launched these features in Korea and will expand them to other countries in the coming future.
