Highlight
- Boat partners with Master Card to bring the Tap and Pay
- This allows users to contactless payments of up to Rs 5000 using boat wearable.
The boat is a popular startup in India that sells audio-related and other electronic products. The boat has been a popular domestic wearable brand in the last few years. Boat in partnership with master card launched a new feature in the Boat Wearable product that allows users to contactless payments of up to Rs 5000 using boat wearable.
Boat Smartwatch Tap and Pay Features
Boat partners with Master Card to bring the Tap and Pay features to its wearable product. With this feature, users can pay using their smartwatches to make contactless payments via Crest Pay, the company’s official app.
By partnership with Master card, it allows users to tokenize their existing Mastercard debit and credit cards, to enable the Tap-and-Pay feature users and get up to Rs 5000 via a POS device without the need to enter their PIN.
However, currently, Master card users can link their card using the select leading banks only the company plans to extend it to more banks to make it accessible to more users. This development come after the wearable market in India experienced a 34 percent growth, leading to a 73.7 percent surge in smartwatch shipments in 2023.
Conclusion
Overall, the tap-and-pay functionality in Boat wearables will make it easier, faster, and more secure for users to make payments, enhancing their overall convenience and satisfaction. The convenient way of making payments with wearables for faster transactions is expected to boost sales for Boat and increase the usage of tap-to-pay facilities in India. The integration of Mastercard’s trusted payment technology is likely to contribute significantly to this growth.
